YES MILANO TOURISM SPACE, MILAN 2018

Client: Camera di Commercio Milano Monza Brianza Lodi

Project Name: Stream Machine - Discover New Itineraries

Project Type: Monitor Touch Screen

When and Where: Permanent installation from December 2018, Camera dei Notari in Palazzo Giureconsulti close to Duomo, Milan

Stream Machine – Discover New Itineraries it’s a permanent installation inside the  Yes Milano Tourism Space. On a 55-inche touch-screen, the audience is invited to play with sliders to modify some Milan’s photos. The result is a very personal and unique interpretation of the original and it can be shared by e-mail.

Yes Milano Tourism Space it’s the place in the heart of Milan to welcome tourists and citiziens in an enviroment where analogue and digital technology meet creating a multi-sensory experience. During daylight hours, it is an informative, engaging and unexpected space to discover Milan and Lombardy. In the evening, this closed space, comes to life becoming a real multimedia magic lantern.

Project by: Camera di Commercio Milano Monza Brianza Lodi, Comune di Milano, in collaboration with Politecnico and Triennale – Design Museum of Milan.

On the opposite side, like a large colourful hanging picture, the Stream Machine (a big interactive monitor by Streamcolors), grabs the visitor’s attention with colourful changing patterns. It invites her/him to create endless personal combination by overlapping a library of available patterns with photographs, representing the main points of interest in the area. It induces her/him to play the game, to become familiar with and examine the images of the selected places. It then allows the visitor, following a short questionnaire, to send the final result directly to her/his mailbox, transforming it into a gift, a souvenir, almost like a postcard.This method allows Tourism Space to track people, their motivations and desires. To donate and receive information at the same time.
Ilaria Bollati, DIGITAL CULTURE AND SOCIETY. Filters and recommended doses, Corraini Editore 2021, pp. 95-96