IED AVANT DÉFILÉ, 2020

Client: IED University

Project Name: IED AVANT DÉFILÉ

Project Type: app

When and Where: Fashion Week 2020

AT THE MILAN FASHION WEEK ARRIVAL THE APP IED AVANT DÉFILÉ 2020: A NEW VIRTUAL TRAVEL-EXHIBITION
A virtual room of wonders, without precedent, in which to explore a world of unusual projects.
It is the digital generative art to build – in respect of social distancing – the special showcase for the presentation of the best thesis projects of IED Moda Milano graduates, with Avant Défilé 2020, an immersive virtual exhibition that can be visited from September 23rd through apps and web platform, in an initiative that will make IED graduated creations permanent for the first time, highlighting above all the “process” of work, expression of an intelligent and constantly developing methodology, rather than the final collection.

An unprecedented opportunity to emphasize talent, an innovative “avant” without a défilé, which is played entirely on the virtual, made possible by the collaboration of IED with Streamcolors – Milan digital art studio specialized in real-time software development and interactive solutions production, founded by Giuliana Geronimo and Giacomo Giannella (the latter is a former student of CG Animation in IED Milan): the meeting of the two realities – IED and Streamcolors – has transformed the limits of a difficult year into a journey on new paths, discovering new spaces and languages of storytelling in “non-presence”, to the benefit of a much wider audience than that of professionals and stakeholders usually involved in a fashion show.

In the virtual and immersive showcase space, where from September 23rd the visitor will be able to move independently as in a sort of videogame, there will be 16 projects for a total of 18 young authors, pre-selected by a technical committee among the IED Moda Milano graduates of the year 2019/2020 in Fashion Design, Shoes and Accessories Design and Jewelry Design.

“IED Avant Défilé 2020 is a new demonstration of the fact that limits, with a flexible and creative design, can become opportunities to travel new paths and open new worlds – comments Olivia Spinelli, Coordinator and Creative Director IED Moda Milano. – Also this year we do not give up to offer future talents of the fashion world the showcase they deserve. With an unprecedented Avant Défilé we have thought of a permanent exhibition that allows us to reveal the process rather than highlight the finished product. It will be a continuous event that does not precede the classic end-of-year fashion show, but that wants to become the launch base for our students/designers at the beginning of their professional career. An experiment at the same time daring and wonderful, today – more than ever – necessary”.