Client: Etro spa

Project Name: Etro Lit - Etro Man A/W 2017-18

Project Type: Videogame Arcade

When and Where: January 2018 - Milano, Palazzo del Ghiaccio

A videogame adventure that flows within the desert and the forest.
In the first environment, we find the Giants originated by a 3D modelling of the desert rose stone.
In the latter, the Giants are shaped from the forest flowers.
By playing, the audience will unveil the new Etro collection through pictures and videos. Purpose of the game is to collect paisley coins, being paisley the signature pattern of the brand.
The videogame cabinets were also displayed inside Etro’s press offices, to showcase the collections after the fashion event.