ETRO THE GIANTS 2012

Client: Etro spa

Project Name: The Giants

Project Type: Video, Fashion Show scenography

When and Where: June 2012, Milan Palazzo del Ghiaccio

While the models were walking along a circular catwalk, a video of a visionary and artistic elaboration of the Etro S/S Uomo collection was projected in the background, becoming the fashion show scenography.
The complex and tridimensional structures of the Giants were taking the collection into a whole new and distant dimension.
After the show, screenshots of the giants have been printed inside the collection catalogue and sent as gifts to press and guests worldwide.
This project was awarded during the 2012 Beijing Design Week.