ETRO 50 EXHIBITION AT MUDEC MUSEUM, 2018

Client: Etro spa

Project Name: STREAM MASCHINE ETRO 50

Project Type: Interpretative kiosk + real time scenography

When and Where: September / October 2018, MUDEC Museum Milan

Streamcolors has created a new version of its signature Stream Machine that, only for this occasion, is mixing video
footage instead of images.

Seven historical fashion films realised by Etro in these last 50 years are interacting with seven different graphic patterns. The result: a unique scenography that works as a backdrop for pictures and selfies to share on social media through #etro50.

The set up that we have created together with Kean“, says Giacomo Giannella, creative mind of Streamcolors, “wants to give a long-vision perspective of Etro’s voyage into the
future, hence the idea to create a totally immersive room through which the audience can craft their own experience. Something unique and unrepeatable“.