Streamcolors has created a new version of its signature Stream Machine that, only for this occasion, is mixing video
footage instead of images.
Seven historical fashion films realised by Etro in these last 50 years are interacting with seven different graphic patterns. The result: a unique scenography that works as a backdrop for pictures and selfies to share on social media through #etro50.
“The set up that we have created together with Kean“, says Giacomo Giannella, creative mind of Streamcolors, “wants to give a long-vision perspective of Etro’s voyage into the
future, hence the idea to create a totally immersive room through which the audience can craft their own experience. Something unique and unrepeatable“.