ADD + PITTI UOMO, 2014

Client: add

Project Name: La leggerezza

Project Type: Video installation

When and Where: May and June 2014, Milan and Florence

Starting from ADD spring/summer collection, Streamcolors took inspiration for a chromatic and conceptual trip that explored the garments showcased inside the brand pop-up store in the centre of Milan.
For the opening of the store, they created a multi-sensorial experience that blended fashion with visual art, sounds and new technologies.